GROUP50:50 tells stories in the form of musical theatre, film, concerts, discourse, and workshops about the historical and current economic and political interconnections between their countries and demands the return of cultural heritage and reparations for colonial crimes and current human rights violations. It addresses the history of globalisation, colonial domination of the African continent, and neocolonial practices of exploitation of people and nature. They critically reflect on the forms of their collaboration, which is affected by historical and economic inequalities, cultural misunderstandings, and the fact that the means of production always come from Europe, as African countries hardly have budgets for culture.

Based on a joint initiative and a jointly developed concept by African and European artists, at least 50% of the participating artists (on and off stage) live in African countries. Mainly financed with European funds, at least 50% of the fees are paid to artists in African countries in order to create a financial compensation.