Creative Directors for creative agency House of Radon, David Dworsky and Victor Köhler produced PressPausePlay to comment on the impact of technological innovation on business models.
"After working in the creative industry for a number of years we got a bit tired of the loud complaints regarding the disappearance of business models due to pirating and continuing profit losses. These subjects had been discussed to death at media panels and in newspapers around the world. We felt that an important part of the story had been lost - the unprecedented cultural impact. Sure, there are lots of industry problems caused by technological innovation but there are also enormous new opportunities for creation.
In our daily work we encounter numerous people from all over the world that, just like us, have grown up with technology as their friend. We were intrigued by the dichotomy: artists were able to create with the same technology that allowed pirating and was subverting old business models.
It might be a bit bold to do a film about something that's in such rapid transformation, where nothing is set and where you really can't distinguish between the villains and heroes. But we didn't want to give a definite answer. We simply wanted to make a snapshot of today - documenting both the positive and negative aspects of democratized culture. You will not walk out of the theatre with more answers, but hopefully with more thoughts." (David Dworsky and Victor Köhler).